Websites for the UK, Europe and beyond
Based on the ongoing success of the UK website, Timberwolf appointed Banbury Howard to build a suite of fully translated European versions of the main site, tailored to each country with language-specific domains and SEO. Language version covered included Dutch, German and French. With the roll-out across Europe fully underway we are now completing the Australian version – of course, no translation will be needed for our mates down under.
For each site, we delivered the design, development and migration of Timberwolf’s bespoke websites. With their former website needing a technical overhaul and design makeover, we worked closely with their digital strategist to supply a website that meets the demands of search engines as well as users. Following a thorough consultation process, our studio presented contemporary bespoke designs that reflected the brand in a modern light. These designs were then later implemented by our developers onto a WordPress platform. We chose the WordPress platform based on compliance and high standard clean code that is very much preferred by search engines.
Our marketing specialists also added value to the build process by encouraging the use of conversion driving elements such as an easy to use navigation, call to actions above the fold and presenting products on the homepage to push for enquiries. Since then, after the launch of the new website, the goal conversion rate for the business has increased by 6.37%, and contact form submissions are up by 19.44%.
In addition to a technical upgrade and an overhaul on user experience, we also provided the client with calculated SEO migration to ensure that their metadata from the existing website was carried over to the new website. This safeguarded them against any search engine ranking drops during the switch. In fact, after the launch of the new website, Timberwolf’s keyword rankings jumped from 558 in June to 579 in July. All the analytics tracking was also successfully migrated on to the new website to ensure there were no lapses in business intelligence data.