Banbury Howard

National campaign brings brokers on board

WNS Assistance takes a direct approach to lead generation with integrated communications.

With George Osborne’s proposed changes to personal injury claims set to rock the motor insurance sector in the near future, WNS Assistance identified a growing market need for their end to end claims management solution.

As well as offering a highly competitive claims management service, as a part of the global WNS (Holdings) Ltd, a NYSE listed organisation, WNS Assistance is financially secure, offering clients, including insurers, brokers and fleets, even greater assurance of reliability and longevity.

Already working with Banbury Howard for content and copy writing, WNS Assistance briefed us to propose a communications strategy that would highlight the issues arising from the Osborne reforms and bring their services to top of mind for those brokers, across the UK, looking into new and sustainable claims management solutions.

Working to create a fully integrated campaign, we recommended a direct mailing, supported by timed and targeted emails and telesales activity.

Positioning WNS Assistance at the forefront of the claims management arena, we first designed a leaflet highlighting the benefits of the unique end to end service offered. Including first notification of loss, third party capture, credit hire and repair, personal injury and repair management the service delivers proven outstanding service – for clients and for their end customers. What’s more, without the hand offs needed with other suppliers, customer data is safeguarded for additional peace of mind. This leaflet was mailed, together with a letter detailing the issues arising for brokers as a result of the Osborne reforms to personal injury claims.

Strengthening the impact of this communication, each broker mailed was called by the relevant business development manager, who also sent further information via email and making use of social media.

The campaign, which was extended over the course of a month, has aided recall, more than doubling lead generation for a clear return on investment. The blueprint is now being explored for other areas of the business.