How we’re helping to reimagine roofing
We are delighted to announce that we are now working with Axter, an award-winning, innovative business, reimagining what’s possible in the world of roofing.
Their unique waterproofing methods are different from any traditional provider, using progressive and proprietary waterproofing designs and systems. They are experts in Reinforced Bitumen Membrane (RBM) flat and low slope roof waterproofing system technology, also specialising in Hot Melt, Single Ply and Cold Applied Liquid Waterproofing sectors. To complement this impressive system range, they also offer green roof, blue roof, Solar PV and multifunctional sustainable roof system finishes, that safeguard compatibility and single-source responsibility.
To bring their thirty-year legacy into the twenty-first century, we were appointed to align all of their visual communications to a rebrand of their website. Using our flair for design, our scope included creating new brochures, refining existing print material, building system documents, producing their social media calendar and providing e-shots, to accurately reflect the dynamic organisation they are.
To elevate their marketing strategy further, we are also currently working with a leading marketing automation system to capture website data and build-in user journeys to foster leads. Plans include capturing inspiring video footage of Axter’s work in progress and completed projects – generating informational website content for their blog to establish the same authority on search engines as is recognised in the marketplace.
Banbury Howard is delighted to be working in partnership with Axter as we help to realise their business goals. Meticulous about detail, design and transformation is an ethos we both share.