A new phase for Philips’ Photography
Philips Professional Display Solutions, the market leading digital display innovator, recently commissioned Banbury Howard to create a brand new image library for 2019.
We were tasked with refreshing the complete image suite to showcase the state of the art screens and eye-catching display solutions. The brief was simple, to capture the vibrancy and adaptability of each screen in a believable yet aspirational space. This called for a combination of bespoke photography and creatively combing stock images to complete the project.
We started by selecting the best-fit photographer from our trusted roster. A keen eye for contemporary interiors was the deciding factor. We then moved onto casting models and scouting locations.
The Old Thorns, a Hampshire hotel, proved to be the perfect backdrop for our busy two-day shoot. Our models morphed into their roles of relaxed guests enjoying Philips hotel TVs and digital signage, covering both hotel suites and hospitality areas.
“By working closely with Philips Professional Display Solutions, we were able to achieve our shared vision of a truly inspirational, yet at the same time, dynamic and flexible image suite to be proud of. ”
Colin Boyd, Creative Director
Other locations were brought to life through the meticulous selection of stock imagery and creative retouching to cover the diverse range of scenarios, spanning each vertical including education, healthcare, public venues, retail and transport.
These hero images will be the feature point of advertising, digital, direct and event marketing across Philips Professional Display Solutions’ European market. The new image suite was launched, together with two exciting new products, at ISE 2019 in Amsterdam and they are already proving to be on-point with both the brand team and consumers alike.
Here are a just few to give you a flavour of what we’ve been up to.
If you’d like to view them in all their glory click here.